Data Mining Workshop
with
Josh
Birkholz
March 8,
2007
9:30 a.m. – 1:30 p.m.
Workshop 9:30 a.m. – 12:00 p.m.
Roundtable luncheon 12:15 p.m. – 1:30 p.m.
Bartlett Gallery
Peabody Essex Museum
Salem, MA
Program Description:
This half-day
workshop led by Josh Birkholz is intended to introduce you to the essential
tools of the analytics professional.
Josh will discuss how analytics tools can help identify and prioritize
prospects and demonstrate basic analysis techniques using SPSS. Expect to return to your organization with a
head start on building an in-house analytics program.
Topics covered
will include:
- Introduction to analytics
- Basic statistics and usage
- Correlation and ranking
- Building a regression model
- Scoring and ranking
The program will
be followed by a roundtable luncheon, providing participants an additional
opportunity to share ideas and ask questions.
Faculty:
Joshua M. Birkholz is the director of DonorCast,
people-driven analytics by Bentz Whaley Flessner. His areas of specialty include data mining, metrics for nonprofit
fundraising, and constituent relationship management.
Mr. Birkholz
provides services and counsel in program and constituency analysis,
segmentation, building data mining programs, developing strong prospect management
and tracking methodologies, and implementing integrated prospect identification
systems. His cutting-edge analysis and
information strategy techniques help clients to understand their people and
maximize the impact of major, annual, and planned gift development.
Prior to coming
to Bentz Whaley Flessner, Mr. Birkholz engineered analytics and metric
strategies as a data mining analyst for the University of Minnesota
Foundation. He is a sought-after
speaker and presenter in the field of analytics, prospecting, and constituent
relationship management.
Mr. Birkholz
earned his bachelor of arts from Concordia University-St. Paul and his master
of arts in arts administration from St. Mary’s University in Winona, Minnesota.
Directions:
The Peabody Essex
Museum is approximately 16 miles north of Boston, at 137 Essex St. in historic
Salem, Massachusetts (corner of Essex and New Liberty Streets) and is
accessible via MBTA commuter rail.
Please visit http://www.pem.org/visit/hours.php#directions
for a map and directions.
Data Mining
March 8,
2007
REGISTRATION
FORM:
Please fax with credit card information to
(781)
647-7222 to reserve your seat today.
Snail
mail registration - Send form and check to:
77
Rumford Ave., Suite 3B Waltham, MA
02453
Email:
office@nedra.org
NEDRA's
Federal ID No.: 04-2971962.
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by March 5, 2007 . There will be no reimbursements after March 5th.
NEDRA 77 Rumford
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781.647.7222 office@nedra.org