Think of and treat major donors as partners, not just checkbooks. When you get to know their interests and life circumstances, you can craft your asks to maximum effect. That’s one of the tips four development executives shared about major donor acquisition, cultivation and stewardship on a panel called “Success Stories: What Works, Lessons Learned” during Fundraising Day in New York 2012.

http://www.thenonprofittimes.com/article/detail/think-partnership-when-it-comes-to-major-gifts-4742