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WEBINAR: Pipeline Management During A Campaign

  • Fri, December 05, 2014
  • 10:00 AM - 11:15 AM
  • Online Webinar


Registration for this webinar is now closed.

WEBINAR: Pipeline Management During A Campaign 

Friday, December 5, 2014

10:00 am - 11:00 am - Program

11:00 am - 11:15 am - Participant Q&A

Whether your organization is about to launch a campaign or pulling through the final year, consider the important contributions that research teams can make to the pipeline management process. As one of NEDRA's first online programs, this timely discussion will provide innovative ways to help build, enhance and support a successful pipeline management system. The presentation will explore tips and tools for starting a new pipeline process, report generation, communication strategies, moves management and how a solid, yet simple system can help reach campaign goals. Learn more about how research teams can use the various channels of pipeline management to support the frontline fundraising team and organizational objectives.


Presented by Sarah Benson, Director of Development Research and Prospect Management at Wesleyan University, the webinar aims to provide an interesting, convenient and time-sensitive way for participants to attend a NEDRA program remotely. Participants will have an opportunity to submit online questions and provide comments at the conclusion of the program.





Sarah Benson currently serves as the Director of Development Research and Prospect Management at Wesleyan University. In her current position, Sarah has the pleasure of working with a team of fellow researchers and focuses on innovative research strategies and prospect management. Prior to joining the Wesleyan community, Sarah provided development and prospect management support to the Partnership for Strong Communities, non-profit policy advocacy organization focused on eliminating long-term homelessness in Connecticut. Sarah started her development career with the American Red Cross, New England Division, focusing on donor recruitment, retention and operational management. Previously, Sarah worked in business-to-business market research and lead generation. Sarah currently serves on the NEDRA board and is a Programming Committee Co-Chair. Sarah holds a B.A. in English from the University of Southern Maine and a M.A.L.S. from Wesleyan University.




NEDRA Member:  $85

New Member:  $125


Webinar Details:


Registered attendees will receive a link, password and confirmation via email, prior to the program date. Email reminders will be sent 2 days prior to the webinar.


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