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The Road Ahead: Campaign Planning and Prospect Development

  • Fri, January 12, 2018
  • 1:30 PM - 3:30 PM
  • Salem State University, Viking Hall, Room 123, 73 Loring Avenue, Salem, MA 01970
  • 8


Registration is closed

The Road Ahead: Campaign Planning and Prospect Development 

Friday, January 12

1:30 PM – 3:30 PM


Salem State University

Viking Hall, Room 123

73 Loring Avenue

Salem, MA 01970


The fate of a capital campaign is ultimately determined by the charitable giving – or lack thereof – of its prospects. As a result, campaigns provide prospect development professionals with both the opportunity and the obligation to align their protocols with best practices. This encore presentation of a 2013 program has been updated to incorporate new techniques to help organizations reach their campaign goals. Attendees will learn how to: (1) customize strategies to fulfill campaign objectives; (2) implement metrics for enhanced performance; and (3) use research, management, and analytics to improve efficiency. Please join us as we’ll explore how to transform an abstract campaign plan into a very successful reality. 


Ian T. Wells is the President of Ian T. Wells & Associates, a consulting firm providing research and advisory services to non-profit organizations in the New England and Mid-Atlantic regions. He also serves as Vice President of the New England Development Research Association (NEDRA), and is Co-Chairman of NEDRA’s Sponsorship Committee. Ian has delivered lectures and written articles for a variety of organizations supporting development professionals, including AFP, APRA, NEDRA, and PGGNE. Prior to founding his company, he was the Director of Prospect Development for Boston College, and prior to that, he served as Associate Director of Development, Prospect Research at Massachusetts General Hospital. Ian began his career as a Development Associate at Boston Children’s Hospital in 2001.


$85 Members

$125 Non-Members


From Route 128 via Lowell Street Exit:

Follow Lowell Street into downtown Peabody

Lowell Street turns into Main Street which turns into Boston Street in Salem

Continue straight on Boston Street until it ends

Turn right on Essex Street

At first set of lights, turn left onto Jackson Street

At the end of Jackson Street, turn right on Jefferson Avenue

Follow Jefferson Avenue to Loring Avenue

Turn left for Central and North Campus

From Beverly via Beverly/Salem Bridge (Route 107):

Take Bridge Street Bypass Road (Route 107)

Turn left onto Washington Street

Continue on Washington, at second traffic light (Domino’s in front of you), turn right, continue to stop sign

After stopping, turn left onto Margin, which becomes Jefferson Avenue

At end of Jefferson is Loring Avenue

For Central and North Campus, turn left and then bear right

From Peabody via North Street / Route 114:

Follow North Street into downtown Salem

Follow Route 114 /North Street, turn right onto Essex Street

At third set of lights, turn left on Jefferson

At the end of Jefferson, is Loring Avenue

Turn left for Central and North Campus, bear right for South Campus



Parking is complimentary but guests will be required to fill out a parking pass which will be sent to registrants ahead of the event. The parking lot is located at 285 Canal Street, Salem, MA. There are entrances off of Canal Street and Loring Avenue. 


465 Waverly Oaks Road, Suite 421
Waltham, MA 02452

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