Building a Major Gift Model Using Microsoft Excel
Friday, March 30
9:30 AM – 12:30 PM
Dana-Farber Cancer Institute
DFCI Development & The Jimmy Fund
10 Brookline Place
Brookline, MA 02445
Recent advances in fundraising data science are really exciting for our industry, but sometimes all your shop needs is a model to identify major gift prospects. In this hands-on workshop, participants will learn how to build a major gift model using Microsoft Excel and sample donor data. This session will cover the regression modeling process from cleaning and preparing the data through building and evaluating the model.
To get the most out of this session, participants should have basic knowledge of major gift fundraising, experience working with donor data, and intermediate skills with Microsoft Excel.
Please note: this is a hands-on program that will take place in a computer lab.
Lindsay A. Brown
Lindsay is the associate director of analytics at Dana-Farber Cancer Institute. She previously held roles in prospect development at Babson College, London School of Economics, and the Make-A-Wish Foundation of America. Lindsay earned a master’s degree in business intelligence and analytics from the University of Westminster. She is a former member of the NEDRA Programming Committee, and currently serves as board co-chair of the Young Nonprofit Professionals Network of Boston.
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