Prospect Research in the Age of AI: Same Work, New Tools

Prospect Research in the Age of AI: Same Work, New Tools

11:00AM - 12:OOPM  ET

Online

When the internet arrived, librarians didn’t disappear; they evolved into information scientists. AI is our moment. Long before “AI” was a buzzword, prospect researchers were synthesizing data, spotting patterns, and predicting outcomes—the very work AI now promises to accelerate.

This session cuts through the hype to explain how AI actually works, where today’s tools meaningfully support prospect research (and where they fall short), and why researchers are uniquely positioned to interpret, question, and guide the use of AI in fundraising.

AI isn’t replacing prospect research; it’s finally catching up to what researchers have been doing all along.

PRESENTER:

Amy Gingle is a fundraising strategy and operations leader with deep expertise in pipeline development and prospect research, and a strong interest in leveraging emerging technologies to strengthen fundraising systems. She is a lifelong learner who is continually exploring how data and AI can support smarter, more effective development work.

Most recently, Amy served as Senior Director at Orr Group, where she partnered with nonprofit leaders to design and implement data-informed fundraising strategies that strengthened prospect pipelines and accelerated revenue growth. Previously, she served as Senior Director of Research and Pipeline Development at Year Up, where she led prospect development and strategy across all revenue-generating functions—including corporate engagement and individual, corporate, and foundation fundraising—and contributed to annual revenue exceeding $170 million.

Earlier in her career, she held leadership roles in prospect research and analytics at Massachusetts General Hospital during its $1.5 billion capital campaign and began her development career at the Massachusetts Institute of Technology.

Amy serves on the board of Women in Development of Greater Boston and the Lynch/van Otterloo YMCA. She lives on the North Shore of Boston with her family, several chickens and ducks, and a golden retriever.

COST:

$25 Members

$50 Non-Members

LOCATION:

This program will be held as a Zoom meeting.  Attendees will receive a Zoom link a day before the event. The program will NOT be recorded.

POLICIES & PROCEDURES:

• Registered attendees will receive a Zoom link to the program in question, including a password (if applicable).
• • One registration = one Zoom link = one admission to the program in question
  • Zoom links for registrants cannot be shared or redistributed to non-registrants – this is to ensure proper room size for presenters, and equitability to fellow NEDRA staff, members, participants, and attendees

• If a registrant cannot attend the program in question, they may contact programs@nedra.org to name a replacement attendee. Replacement attendees may incur an additional cost (e.g., a NEDRA member fee will not cover a non-member participant fee). Speaker/Volunteer benefit rules apply (e.g., speaker/volunteer benefits – including free or reduced-cost program registration – are non-transferable).

• Non-registered attendees will NOT be permitted to view or participate in the program in question, and will be removed from the program.
• Repeated violations may result in suspension of online programming registration privileges.

DEADLINES:

Deadline for registration will be Tuesday, March 17th  at 4PM.