We’ve all heard the rumors about using predictive models with fundraising campaigns:  Raise your revenue by 300%!  Reactivate your whole lapsed file!  Reverse signs of aging by 30 years!  OK, that last one wasn’t related directly to fundraising, but it is just as unlikely. So what are predictive models and how do they work?  Let me try and break it down (in 500 words or less!).  Word of caution – this is designed for non-statisticians!

http://www.npengage.com/analytics/demystifying-the-predictive-model/