A just released survey of the next generation philanthropist (Generations  X, Y and millennials) indicates a shift in how they are giving. It’s a bit of a throwback to the style of Rockefeller and Carnegie – rather than be satisfied with “checkbook charity,” they are increasingly more engaged and focused on what measurable impact they’ll make. Further, in pursuit of making an impact on an issue, the cause comes before the non-profit entity.

http://changeup.bangordailynews.com/2013/01/29/social-responsibility/a-peek-into-next-generation-philanthropy-its-not-just-which-problems-they-plan-to-tackle-but-how/