Many arts and cultural organizations find it challenging to convert subscribers and members to becoming donors.  Effective and engaging communication efforts are often the key to success.  The challenge I will be discussing here is: how do we find larger donors to cultivate for major gifts from our existing donor pool?  Who amongst our list of smaller donors looks like they could be a major gift donor to our nonprofit?

http://www.npengage.com/identifying-prospects/major-gifts-prospecting-arts-culture-organizations/