Earlier this year, senior members of President Barack Obama’s campaign team took a trip to Las Vegas. Nevada holds a special place in Obama-wonk lore as the place where his monthslong strategy of defeating Hillary Clinton by slowly and surely amassing delegates emerged. But the operatives were not there in March for any political reason. They were there to make money undefined specifically to land what they hoped would be the first corporate client for their new advertising business, Analytics Media Group (A.M.G.).

http://www.nytimes.com/2013/06/23/magazine/the-obama-campaigns-digital-masterminds-cash-in.html?hpw&_r=0