Development offices at major cancer centers are increasingly teaching doctors how to raise money for the medical center or for their own research. In an unprecedented survey of more than 400 oncologists at 40 leading cancer centers, nearly half said they had been taught to identify wealthy patients who might be prospective donors.
http://www.nytimes.com/2015/09/29/health/patients-are-seen-as-potential-donors-many-doctors-say.html
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