Nonprofit consultant Armando Zumaya talks about the importance of empowering prospect research and management staff: "If you have a strong PR&M staff and you’re not engaging them in the management, leadership, analytical role then it’s like you have a Maserati and you’re driving at 40 miles an hour in the right lane on an empty highway! Why?"

https://www.linkedin.com/pulse/disconnect-why-most-institutions-dont-use-prospect-armando-zumaya