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Donor Volatility: Testing Years of Non-Giving as a Predictor for the Next Big Gift

Tue, May 31, 2016 8:05 PM | Susan Grivno

When a lapsed high-end donor has no discernable annual giving pattern, is it possible to use his or her years of non-giving to predict and influence their next big gift?


https://cooldata.wordpress.com/2016/05/30/donor-volatility-testing-years-of-non-giving-as-a-predictor-for-the-next-big-gift/

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