We think you should each take a look at Wikimedia’s blog post about what it found out through its survey of why readers donate to the Wikimedia Foundation, the nonprofit that operates Wikipedia, and who they tend to be. If you will remember, Wikimedia’s most recent fundraising campaign raised $20 million from readers.

http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=19746:wikimedias-study-reveals-big-tip-about-online-donors&catid=155:nonprofit-newswire&Itemid=986