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Are You Pitching Planned Giving to the Wrong Cohort?
Tue, June 19, 2012 10:16 AM
|
Tara McMullen-King
If you associate estate planning, writing wills, and marketing your planned giving program with people in their 60s and 70s, you might be way off course.
http://nonprofit.about.com/b/2012/06/18/are-you-pitching-planned-giving-to-the-wrong-cohort.htm
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