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The Value of Predictive Analytics

Thu, January 28, 2016 11:04 PM | Susan Grivno (Administrator)

Everyone knows predictive analytics can complement prospect research with likelihood to give ratings, but it can also do so much more. Learn how to view predictive analytics as a diagnostic toolset that enables you to assess campaign readiness; inform portfolio, pipeline, and moves management; make data-driven decisions around resource allocation; enrich the data within your database; and realize opportunities for growth.

Click here to access a webcast recorded by GG+A's Connor Kasey called “The Value of Predictive Analytics."


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Waltham, MA 02452

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