Score Trek Discovery: Employing Test Construction Methods to Measure Donor/Prospect Inclination
THURSDAY, NOVEMBER, 19, 2020
1:00 PM --- 2:30PM
Inspired by the first iteration of the “Discovery Score” (DSCO) to measure donor/donor prospect inclination built by Prospect Research Analytics at Dana-Farber Cancer Institute in 2016, this session details how “DSCO 2.0” is constructed based on concepts, theories, and methods related to test/inventory/assessment construction. The first half of this session concentrates on defining DSCO specifically, the relationship between inclination, engagement and affinity as they relate to philanthropy, as well as the concepts of validity and reliability as they relate to test construction. The second half of the session focuses more towards the technical in terms of the algorithms and statistics used, as well as the methodological in terms of how content-, criterion-, and construct-related evidence are gathered for the validity of “DSCO 2.0” in measuring inclination. No matter the level of analytics expertise, this 90-minute presentation will hopefully provide some guidance towards building an inclination score both conceptually and methodologically.
James Cheng currently holds the position of Senior Associate Director for Analytics, Prospect Research at Dana-Farber Cancer Institute and The Jimmy Fund’s Division of Philanthropy. Other than fundraising, he has made intellectual and professional forays into cell and development biology, high school teaching, academic research in education, as well as healthcare market research. While finishing up a doctorate degree in applied statistics in education at Boston College, James' interest in philanthropy was piqued when he took on the role of Prospect Data Mining and Modeling Specialist at MIT. After spending time in the corporate world as a healthcare market researcher, James left the Dark Side and returned to the Light in computational philanthropy, first at Dana-Farber Cancer Institute as Associate Director and then at Memorial Sloan Kettering Cancer Center as Development Data Analytics Specialist and Senior Data Scientist.
Attendees will receive a Zoom link a day before the event.
Registration for this event closes on November 18, 2020 at 9:00AM.
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