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International Research: An Exploration of China

  • Thu, March 04, 2021
  • 2:00 PM - 3:30 PM
  • Zoom
  • 10


International Research: An Exploration of China


2:00 PM - 3:30 PM




This session on international research will focus on China, with a particular emphasis on how researchers can utilize their partnerships with frontline fundraisers to enhance their research products. In addition to discussing available research tools and resources, this session will offer successful, outside-the-box approaches to international research, and explore why working with frontline fundraisers is especially important when researching international prospects. This session will also feature a conversation with a frontline international fundraiser who will discuss her experience working with Chinese prospects, reveal which elements of prospect research she finds most helpful in her fundraising work, and offer insight into cultural attitudes towards, business, wealth, and philanthropy in China.


Krista Pierce is the Assistant Director of Prospect Development at Tufts University, and has been a member of the Office of Prospect Development since 2015. Her primary focus at Tufts is to work as a strategic partner in the fundraising efforts of The Fletcher School of Law and Diplomacy, The Cummings School of Veterinary Medicine, and Asia Relations and Development by providing comprehensive research on individual prospects, corporations, and foundations, as well as portfolio and proposal analysis and development. Krista specializes in international prospect research, particularly in Asia, and has previously presented programs for NEDRA on India, China, and Japan, and has also presented at APRA’s Prospect Development conference. Krista came to Tufts from Tufts Medical Center, where she helped to develop the fundraising office’s first prospect research program. Krista graduated from Saint Anselm College in Manchester, NH with a B.A. in English.

Ming Zhong has been director of Asia Relations & Development at Tufts University Advancement since 2008. Her work covers major gift fundraising, alumni/parent relations, and promoting the university in Asia. She travels to Asia 3-4 times a year for prospect cultivation and solicitation meetings and for alumni/parents events. Ming has been working in fundraising and alumni relations in higher education for 28 years. Prior to her current position, she was director of Prospect Research and Management at Tufts University Advancement. Prior to that, she worked at Harvard’s University Development Office in international fundraising and prospect research, respectively, for seven years Ming received her B.A. in English from Nanjing Normal University in Nanjing, China and her M.A in History from Clark University in Worcester, MA.


$50 Members

$100 Non-Members

Are you a current or recently lapsed NEDRA member and want to attend this program for free? Apply for the need-based NEDRA Community Scholarship.


Attendees will receive a Zoom link a day before the event; this meeting will be held as a Zoom webinar and a recording will be made available to attendees.


Registration for this event closes on March 3, 2021 at 9:00AM.


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Waltham, MA 02452

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