FRIDAY, JANUARY 21, 2022
1:00 PM - 2:30 PM
Many hospitals and healthcare organizations are beginning to explore how to more authentically represent the communities and patients they serve, which includes examining fundraising practices with the goal of becoming more inclusive and welcoming to a variety of donors. As such, how to meaningfully incorporate principles of diversity, equity, and inclusion has become an increasingly significant question for prospect researchers. While there are many opportunities to drive change in this area, healthcare institutions must also address some very specific challenges in moving this work forward.
This session will review strategies and ideas for incorporating diversity, equity, and inclusion principles in prospect development practices at healthcare organizations. It will examine:
• diversifying donor pools and boards
• refining research and portfolio management tactics to address unconscious bias
• benchmarking and goal setting
This session will also highlight and discuss some of the specific challenges commonly encountered in healthcare organizations in diversity, equity, and inclusion work, as well as potential resolutions. This will include:
• historic distrust of healthcare institutions among certain populations
• privacy laws and the ethical collection and storage of data
• potential unconscious bias of organizational stakeholders external to fundraising
Kristal Enter has been Assistant Director, Prospect Research and Management at Massachusetts General Hospital since 2018. Prior to joining MGH, she was a senior research analyst at Dana-Farber Cancer Institute. Kristal has worked in the fundraising field since 2013 and previously held roles at Partners In Health and University of Massachusetts Boston. Her graduate school work at the University of Cambridge focused on the integration of higher education in the American South.
Attendees will receive a Zoom link a day before the event; this meeting will be held as a Zoom meeting and a recording will not be available to attendees.
Registration for this event closes on January 20, 2022 at 9:00AM.
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