Prospect Research in the Age of AI: Building AI That Works Like a Researcher

Prospect Research in the Age of AI: Building AI That Works Like a Researcher

11:00AM - 12:OOPM  ET

Online

Prospect researchers now have the opportunity to shape how AI actually works in fundraising. Building on the foundations from Session 1, "Prospect Research in the Age of AI: Same Work, New Tools", this session transitions from concepts to execution; less “what is AI?” and more “okay, now what do we do with it?”

Participants will explore how AI can be intentionally designed, customized, and embedded into prospect research workflows, moving beyond one-off experiments and into responsible, repeatable use. Through demonstrations and real-world case studies, we’ll show how custom GPTs and structured prompts can produce consistent research outputs—and how AI can be integrated into advancement systems without sacrificing judgment, sourcing, or data integrity.

The goal isn’t to replace prospect researchers; it’s to give them better tools. AI can process faster, but researchers still provide the expertise, context, and critical analysis that fundraising depends on.

PRESENTER:

Amy Gingle is a fundraising strategy and operations leader with deep expertise in pipeline development and prospect research, and a strong interest in leveraging emerging technologies to strengthen fundraising systems. She is a lifelong learner who is continually exploring how data and AI can support smarter, more effective development work.

Most recently, Amy served as Senior Director at Orr Group, where she partnered with nonprofit leaders to design and implement data-informed fundraising strategies that strengthened prospect pipelines and accelerated revenue growth. Previously, she served as Senior Director of Research and Pipeline Development at Year Up, where she led prospect development and strategy across all revenue-generating functions—including corporate engagement and individual, corporate, and foundation fundraising—and contributed to annual revenue exceeding $170 million.

Earlier in her career, she held leadership roles in prospect research and analytics at Massachusetts General Hospital during its $1.5 billion capital campaign and began her development career at the Massachusetts Institute of Technology.

Amy serves on the board of Women in Development of Greater Boston and the Lynch/van Otterloo YMCA. She lives on the North Shore of Boston with her family, several chickens and ducks, and a golden retriever.

COST:

$25 Members

$50 Non-Members

LOCATION:

This program will be held as a Zoom meeting.  Attendees will receive a Zoom link a day before the event. The program will NOT be recorded.

POLICIES & PROCEDURES:

• Registered attendees will receive a Zoom link to the program in question, including a password (if applicable).
• • One registration = one Zoom link = one admission to the program in question
  • Zoom links for registrants cannot be shared or redistributed to non-registrants – this is to ensure proper room size for presenters, and equitability to fellow NEDRA staff, members, participants, and attendees

• If a registrant cannot attend the program in question, they may contact programs@nedra.org to name a replacement attendee. Replacement attendees may incur an additional cost (e.g., a NEDRA member fee will not cover a non-member participant fee). Speaker/Volunteer benefit rules apply (e.g., speaker/volunteer benefits – including free or reduced-cost program registration – are non-transferable).

• Non-registered attendees will NOT be permitted to view or participate in the program in question, and will be removed from the program.
• Repeated violations may result in suspension of online programming registration privileges.

DEADLINES:

Deadline for registration will be Tuesday, March 31st  at 4PM.